Traffic is good,
conversion is better
Some interesting Facts
Channel ROI Ratings
Email marketing is one of the most effective digital marketing strategies. Email marketing helps to convert leads into prospects, prospects into customers and turns one-time buyers into repeat customers.
Conversion Funnel
The conversion funnel from clicking through your website to repeat customers is a long journey. Email marketing is proven to be your best ally in this journey. In fact when you finally get someone interested in your product or service, you must ask if she/he wants to register to get more information, news, promotions, tips or whatever you might offer.
The Brief
Our client had a good traffic rate on their website thanks to a large in-store customer base, but a low conversion rate. With an average of 23% of returning visitors making 65% of sales revenue and 77% of new visitors making only 35% of sales revenue, the challenge was to make sure that our client could retain their new visitors and turn them into loyal customers.
Execution
A welcome email is the first email new subscribers receive after signing up to your newsletter. It is highly recommended to use discounts not only to incentivize sign ups but also to give new subscribers a compelling reason to place their first order.
The very first email interaction with a prospect can make a real difference, so you should dedicate time and effort to the content to ensure that you make the best first impression possible.
In our live Coaching Session we advise our client to take 2 of our Email Marketing Trainings to learn how to create a newsletter sign up pop-up window on their website and a Visitor Onboarding Email Workflow through a marketing automation platform.
We helped our client to build the most accurate onboarding email workflow for their website visitors to turn into first–time online customers. We guide them with content and design creation to improve open and conversion rate.
If you need help to create your Customer Onboarding Email Workflow
The Results
Our client increased by 25% their returning visitors rate.
Their Customer Onboarding Email Workflow is getting a high opening rate of 71% and CTR of 27% helping them to increase their loyal consumer base.
Their email marketing strategy accounts for 30% of their revenues.
Sources:
https://www.nar.realtor/
https://fitsmallbusiness.com/real-estate-marketing-statistics/
