The Board
Strategic Marketing Roadmap
For startups, growing SMBs, and search fund acquisitions, we craft the strategy that aligns marketing with your business goals.
Why CEOs Choose Këana
As a CEO, you’re expected to wear many hats. But you can’t do everything—and you shouldn’t have to. Choosing the right marketing partner is key to achieving your growth goals without losing focus on running your business.
Marketing is a key driver of growth, but it requires focus, expertise, and time that’s often in short supply. That’s where we come in. At Këana, we act as your dedicated marketing partner, crafting strategies that align with your vision and deliver measurable results. Whether you’re looking to launch, reposition, or scale, we help you navigate the complexities of marketing so you can focus on what you do best: running your business.
Go-To-Market Strategy
Taking an idea to market isn’t just about having a great concept—it’s about having the right plan.
Our approach starts by refining your:
Market Positioning: Define your purpose, audience, USP, and competitive edge to establish clear and compelling market positioning.
Messaging and Identity: Craft key messages, a brand persona, and a memorable name and logo that resonate with your audience and differentiate your business.
Marketing Plan: Develop a detailed plan outlining campaigns, content, and activities to create awareness, generate leads, and drive adoption.
Website and Social Media Setup: Build a professional website and establish social media channels to create a consistent and engaging online presence.
Pricing Strategy: Implement value-based pricing models that align with your business goals and market expectations.
Fundraising Deck: Create a professional, engaging pitch deck that highlights your business value, showcases growth potential, and convinces investors to get onboard.
Repositioning Strategy
Markets change, and so do customer needs. Repositioning your business ensures your brand stays aligned with new opportunities and resonates with evolving customer expectations.
Our approach includes:
Market Assessment: Evaluate shifts in customer behavior, industry trends, and competition to identify areas for growth or realignment.
Refined Brand Positioning: Adjust your purpose, USP, and messaging to reflect your business’s growth and the changing market landscape.
Updated Identity: Refresh your brand persona, visual identity, and key messages to reflect your new direction.
Reintroduction Plan: Design a strategic plan for reintroducing your brand to your audience through targeted campaigns and communication.
Enhanced Customer Experience: Improve interactions at every touchpoint to deepen engagement and loyalty.
Pricing Realignment: Optimize your pricing strategy to reflect your repositioned value and market expectations.
Marketing Strategy
Consistent, focused marketing helps you grow your presence, engage your audience, and deliver measurable results.
Our approach includes:
Goal Setting: Establish clear, actionable marketing objectives aligned with your business ambitions.
Channel Strategy: Build a strategy that integrates owned, earned, and paid media to engage your audience where it matters most.
– Owned Media: Develop a content plan for your website, email, and social media channels, including blogs, short videos, email workflows, and engaging posts.
– Earned Media: Enhance your brand’s credibility by managing customer reviews, securing PR opportunities, and leveraging industry directories to increase discoverability and trust.
– Paid Media: Run targeted Google, Meta or/and Linkedin ads campaigns to increase awareness, generate leads, and drive conversions.
Marketing Operations: Streamline workflows and integrate AI tools to optimize automation, refine targeting, and maximize ROI.
