First 100 Days: Building Marketing Foundations in Newly Acquired SMEs via Search Fund
A practical guide for search fund operators on establishing a clear marketing structure in the first 100 days after acquiring an SME. Learn how to audit, focus, strengthen commercial processes and set a long-term direction.
Search Funds: How They Work and Why Marketing Matters at Every Stage
Search funds are a unique investment model where entrepreneurs raise capital to find and buy a small company, becoming its CEO. This article explains what search funds are, their origins, and how they differ from traditional investments. We then break down each phase of the search fund journey and highlight the critical marketing strategies relevant […]
