Position your startup for success
We build and run the marketing strategy that gets you traction, customers, and growth. As your fractional CMO and marketing team, we handle the execution so you can stay focused on scaling your business.
Challenges every startup faces
You’ve brought your idea to life, that’s a huge milestone.
But now comes the next challenge: getting it in front of the right people and turning them into customers.
Most start-up face the same challenges:
The 3-Step Roadmap to Startup Growth
We clarify your positioning
Step 1
We help you define your unique value so businesses understand why they need your product or service and how it solves their problem.
We craft your Go-To-Market strategy
Step 2
We create a step-by-step plan to bring your product to market, targeting the right audience with strategies that generate awareness, drive engagement, and deliver results.
We implement the strategy
Step 3
With a clear plan in place, it’s time to bring your brand to life and ensure your marketing runs smoothly. We take care of execution, so you can focus on growing your business.
Step 1
We clarify your positioning
We help you define your unique value so businesses understand why they need your product or service and how it solves their problem.
Step 2
We craft your Go-To-Market strategy
We create a step-by-step plan to bring your product to market, targeting the right audience with strategies that generate awareness, drive engagement, and deliver results.
Step 3
We implement the strategy
With a clear plan in place, it’s time to bring your brand to life and ensure your marketing runs smoothly. We take care of execution, so you can focus on growing your business.
How we help your Startup Grow
From early traction to scaling and expansion, we support startups at every stage with strategy, execution, and growth-driven marketing.
What our clients say
FrançoisC-981
BriñasCYDOO
SchrimpffKocomo
VilaEasyboats
SantoyoBTSM
Discover real case study
The Board
Build a Solid SaaS Growth Strategy
Develop a robust SaaS Growth Strategy with our expert guidance. We offer entrepreneurs a roadmap to accelerate their business performance.
The Factory
Product Launch
Get to the next level
We create step by step marketing plans via owned, earned and paid media for your product launch. We help you get your first leads and turn prospects into customers.
The Board
Startup Mentorship
We give entrepreneurs strategic direction to speed up their business performance. We accompany our client from marketing plan definition through to implementation.
Ready to position your Startup for success?
Book a free call and get expert eyes on your strategy and next steps.
FAQs
What does the free consultation include?
The consultation is a 30-minute session where we assess your challenges, identify opportunities, and outline tailored next steps for your startup.
What do I actually get at the end of the process?
You’ll receive a PDF document with:
- A clear Positioning Strategy and/or
- A comprehensive Go-to-Market Plan.
We hold a final workshop to present the results, share insights, and help you plan the implementation phase.
If you choose to implement these strategies, we provide a separate quote for the operational phase, prioritizing tasks based on your budget and short- to medium-term business goals.
What does the Positioning Strategy include?
Positioning defines how your brand is perceived in the market and explains why your audience should choose you over competitors.
Key Elements:
- Target Market: Define your ideal customer segments and where to focus your efforts.
- Industry Trends: Identify key market shifts and opportunities to position your business effectively.
- Competitive Analysis: Assess your competitive landscape to highlight differentiation opportunities.
- Audience Personas: Develop detailed profiles of your target customers, their needs, and behaviors.
- Funnel Stages: Map out the customer journey from awareness to conversion.
- Pain Points: Identify the challenges your audience faces and how your offering solves them.
- Purpose: Establish the core reason your business exists beyond profitability.
- Vision, Mission, Values: Define your long-term aspirations, goals, and guiding principles.
- Unique Selling Proposition (USP): Articulate what makes your brand stand out from competitors.
- Key Messages: Develop clear, compelling messages that resonate with your audience.
- Brand Positioning: Determine how your brand should be perceived in the market for maximum impact.
Output: A well-defined positioning framework summarizing your target market, brand differentiation, key messages, and audience personas—all in a clear, actionable document to guide your marketing and business decisions.
What does the Go-to-Market Strategy include?
The Go-to-Market Strategy is an actionable plan to launch and deliver your product or service to the market to achieve business objectives.
Key Elements:
- Customer Journey – Mapping the path from awareness to conversion.
- Marketing Channels – Selecting the right platforms for owned, earned, and paid media.
- Messaging & Content Strategy – Developing content plans, messaging frameworks, and visual guidelines.
- Acquisition & Retention Strategies – Defining approaches to attract, convert, and retain customers.
- Structured Marketing Plan – Developing a clear marketing plan with objectives, KPIs, and budget allocation.
- Action Plan & Execution Roadmap – Providing a prioritized, step-by-step strategy for implementation.
- Performance Measurement & Optimization – Tracking key KPIs and refining marketing efforts based on insights.
Output: A detailed, step-by-step marketing plan to translate your positioning into actionable marketing assets and convert prospects into customers.
What does the Implementation Phase include?
The Implementation Phase turns strategy into action. Based on what we define in the Positioning Strategy and Go-To-Market Strategy, we execute marketing initiatives to establish your brand, build your online presence, and manage ongoing marketing operations.
We work on a monthly or project package fee basis:
- First 3 months: Intense strategy implementation to set up your marketing foundation.
- Ongoing marketing operation: Continuous execution, optimization, and scaling efforts.
Depending on your startup stage, we either build your brand identity and online presence from scratch or refine any branding element that does not align with the marketing strategy.
Key Elements:
Brand Identity Execution – Developing or refining your brand’s visual and verbal identity, including logo, typography, colors, and messaging.
Online Presence Development – Creating and optimizing your website, social media, and digital platforms for visibility and engagement.
Ongoing Marketing Operations – Running and optimizing marketing activities to drive continuous growth.
- Sales & Marketing Alignment: Ensuring marketing efforts effectively support sales goals.
- CRM & Automation Setup: Implementing tools for lead nurturing, tracking, and automation.
- Social Media Management: Strategy, content creation, posting, and engagement.
- Paid Media & Advertising: Managing LinkedIn Ads, Google Ads, Meta Ads, and retargeting.
- Email Marketing & Automation: Lead nurturing, campaign setup, and performance tracking.
- PR & Thought Leadership: Media outreach, partnerships, and speaking opportunities.
- Performance Monitoring & Analytics: Tracking key metrics, reporting, and continuous optimization.
How long does the process take?
- Positioning Strategy: Approximately 3 weeks.
- Go-to-Market Plan: An additional 3 weeks.
- Implementation: Ongoing with a 1-year contract, renewable annually.
How is Këana different from other marketing agencies?
We believe strategic marketing is the foundation of any successful business. That’s why we always start with strategy. Once we’ve aligned on business goals and created a solid strategy, we move to operations—website creation, content planning, ads, and lead generation campaigns. These efforts only work when backed by the right strategy. During the strategy phase, we act as your CMO, and during the operational phase, we function as your marketing department.
Can Këana help with international growth?
Yes! We operate in English, German, French, and Spanish, making us the ideal partner for business expanding into international markets.
What industries do you specialize in?
We focus on B2B SaaS, tech, and innovative startups, but our expertise spans various industries.
