Empower Employees with Social Media Training
Some interesting Facts
Social media is the #1 channel that agents say they plan to use when growing their business in 2023.
Social Media is the first tool that provides real estate agents with quality leads.
Rebranding is about developing new and improved strategies that will enrich your business and create a closer bond between you and your clients.
When you are in the real estate industry, having a social media presence is a MUST.
The challenge is how you develop and maintain relevant and attractive content plans in the long run.
Real Estate Agents are the ones on the field and those who can create relevant content to fuel your social media. It is why it is so important to train your teams on how they can contribute to the social media marketing of the company.
Only 33% of firms have some social media guidelines for their agents.
The Brief
Our client asked us to create an ad hoc training on social media for their employees.
The objective was to get them actively engaged in the social media marketing of the company.
Execution
We had 3 main objectives when creating the training:
First, making sure all employees have the same level of social media understanding. Depending on their age group, department and personality, employees have a very different level of social media knowledge and experience.
Second, presenting the company social media strategy with clear KPIs and how to create relevant content following the current trends.
Finally getting employees involved as brand advocates in the company social media strategy.
We first provided a clear overview of the digital transformation in the Real Estate industry. But also proved how relevant social media was for the company’s growth and for their own sales objective.
This is the first step to get your employees’ attention.
59% of millennials, the largest group of first-time home buyers, are on social media every day. So if you want to reach out to these new breed of buyers you must be on social media too.
We helped our client to define a clear social media strategy with a step by step method:
- Set goals that make sense for your business
- Research your target audience
- Choose your Social Media Network
- Establish your most important metrics and KPIs
- Create engaging social content
- Create Strategic Social Media Planning
- Define your Organic & Paid Strategy
- Measurements & ROI
Employees are already busy with their jobs so it is important to make it easy for them to participate in the company social media strategy. We helped our client’s employees with content planning including ideas and guidelines to create visually appealing and efficient content.
Video is a very powerful medium. Millennials do not want to read what a house looks like, they want to see it for themselves. Social video generates 1200% more shares than text posts and image posts combined.
Social Media Content Planning – Template
The ultimate goal of your social media marketing efforts is to get your employees involved and actively engaging in your social media strategy.
Liking and sharing the posts and stories, tagging the company on events and meetings with collaborators, contributing with “behind the scene” content, … contribute to social content and boost brand visibility.
Employees have 5x more reach than corporate accounts. Social followers of employees are 7x more likely to convert.
Encourage participation, don’t force it
Explain to employees how their participation not only benefits the company but helps their professional career growth. It is mutually beneficial, not just one-sided.
If you want to manage your social media in-house we can help you to grow your team’s expertise in social media.
The Results
Content planning and guidelines have helped our client to get relevant and engaging content on a daily basis with no additional investment.
Employees engagements in the social media strategy have helped to improve our client presence, visibility and social connections.
Sources:
https://www.nar.realtor/
https://www.responsiveinboundmarketing.com/
